关于中国品牌的论文摘要英文翻译

The brand embodies a character of business enterprise， prestige and The business enterprise is analyzing the total management drawn up on foundation operation strategy of oneself condition and exterior environment， the purpose lies in making use of a brand effect to extend a market share to raise the economic efficiency of business Along with the quick development and international competition of economic globalization of gradually vigorous， push forward brand strategy to have become an international business enterprise to rob the important magic weapon of sharing the international But the our country is still the brand weak country and is placed in the bottom of global value chain to carry Does this have to make us think deeply， actually is the reason why?The writer thinks business enterprise brand creative many main factors within process， rise the important influence on creative brand respectively， because of business enterprise to the negligence of these important main factors， thus check and supervision the development of business enterprise brand How pay attention to the main factor detail in the business enterprise brand innovation process， adopt effective measure， thus and quickly carry out business enterprise brand innovation， is the problem that the business enterprise Ji needs Writer with business enterprise brand creative process for grain， take main factor as to lie a point， try to carry on analysis to the process of business enterprise brand innovation， elaborate and announce to public the mechanism of push business enterprise brand innovation This text is divided into a four-part The first part introduces business enterprise brand to plan a Two part business enterprise the brand Three part business enterprise the brand Four-part cent business enterprise brand development with again creativeKeyword:The business enterprise brand innovation process main factor analytical

Brand embodies the qualities of an enterprise， reputation and Enterprises in the analysis of their own conditions and the external environment on the basic operation formulate the overall strategy is aimed at the use of brand to expand market share in order to improve the economic efficiency of With the rapid development of economic globalization and increasingly fierce international competition to promote the brand strategy has become an international business to occupy an important magic weapon for the international But our country is still the weak brand， in the bottom of global value This has to let us ponder， why? I believe that corporate brand in the process of a number of innovative elements， separately for brand innovation and plays an important impact， because of these important elements of corporate negligence， thereby constraining the development of brand How to focus on brand innovation and the details of the elements in the process of adopting effective measures， thereby speeding up the implementation brand innovation， enterprises are issues requiring urgent In this paper the process of innovation as a corporate brand Mailuoning to the elements for the referral point， trying to brand innovation process analysis， and thus set out to promote enterprise and to reveal the mechanism of brand This article is divided into four The first part is planning the design of corporate brand The second part of nurturing corporate The third part of corporate brand The fourth part of corporate brand development and re-innovation Keywords: corporate brand elements of the innovation process analysis

Research China Metro external public relations problems and coping strategiesAbstractPublic relations has become a function of management of modern enterprises， has become an important part of enterprise Public relations have the same funds， equipment， personnel are together known as the four pillars of the modern It has been increasingly recognized in the modern organization，coordination， especially the relationship between the enterprise and the public， establish a corporate image， expand enterprise influence，good public relations is the enterprise to seek survival anddevelopment indispensable Enterprise developmentactivities of public relations， does not lie in direct sales of goods andprovide services directly， but through the dissemination of public relations， establish situation good relationship with customers and other target audiences， improve enterprise operating environment， at the same time， the practice of enterprise marketing activities also prove， effectively carry out public relations activities， can bring remarkable economic benefits and social the benefit for the The Chinese Metro external public relations problem as the research object， through to the Chinese Metro external public relations of the target audience analysis， analysis and dissemination of information and goals and different period， leading public relations strategy， and astructured interview summary， found that the main problem existing inChina Metro external public relations in the communication process，and in the light of these combined with the actual situation of have a definite object in view of the relevant theories of PR communicationstrategies are This research can be of Chinese Metro future external public relations strategy formulation and implementation to play an active role inhelping China Metro， the use of external public relations strategyreasonable to adapt to China's national conditions， have a multiplier effect， enhance the brand visibility and Keywords: metro; public relations; public relations strategy用百度翻译的。。。

China is the world's first "clothing manufacturing big country"， and ningbo in zhejiang province as the clothing industry bibcock， is the largest industrial base of Ningbo is "GongBang tailor" birthplace， is ancient sea "silk road" basically has BoDe， one of the birthplace of modern Based on the history of the traditional advantage and profound dress culture， promote the rise of the ningbo dress processing， and drive the development of many small But "ningbo manufacturing" to reputation at home and abroad， by not brand but OEM (OEM production) Because is the OEM production， garment processing enterprise costs almost the biggest， but get benefits but almost This topic to ningbo garment processing enterprise SWOT analysis of comprehensive， looking for development opportunity， make the processing enterprises to get out of the difficult situation， realize the industry upgrade transformation， be helpful for the development of ningbo clothing market with international

关于中国品牌的论文摘要英文

At present， with the advent of the new economy， market environment in has changed greatly， the brand has already become the important tool to occupy the market With the improvement of people's living standard， the importance of the In the economic globalization today， China's enterprises in the global competition， must survive in strategic importance to brand strategy， brand management in the domestic many enterprises， there are still a lot of problems in many serious mistakes， such as advertising strategies， joint ventures or improper joint， lack of innovation， loss of improper features， the small size， Now China market brand development level is still in the early stages， many domestic brand may once MingZao but can last position is a lack of "the world"， the Based on the basic concept of brand strategy relevant analysis based on the analysis of the enterprises in our country， the importance of the brand strategy for Chinese enterprises in the brand strategy existing problems in the relevant

China is the world's book market with the greatest potential， the fastest-growing country in recent years has always been a double-digit growth With a wide variety of books， price is not high， the external form of standards， by passing a knowledge and information to meet the demand characteristics of the reader， making it the most suitable for online sales of Online bookstore is a modern concept of information technology and book publishing product of the combination is a new type of book publication and distribution There are many methods of marketing online bookstore， this article mainly through the long tail theory of marketing in the way the online bookstore of blog Blog marketing blog based on the gathering， interactive， knowledge， autonomy and sharing of characteristics and which runs a network carrier can be effectively achieved with customers one on one interactive communication， help to improve communication effectiveness Since free blog can reduce marketing costs， can enhance the accumulation of knowledge， enhance brand image and thus a certain way to avoid being on the competitors Therefore， the present， many enterprises to develop a blog In the network a high degree of personalization and everyone because of his background and cultural experience of life have different needs， and these needs are often very And this difference is often reflected in the traditional areas is not very obvious， but because of the special nature of the network of such differences can be amplified and thus have a long tail caused by a handsome Long Tail Theory is currently in the network has been widely used and Although for the online bookstore， blog marketing， Long Tail theory， research a lot， but the combination of the three for now is quite This combination of these three organic through research long tail theory， the long tail theory apply to the online bookstore's blog marketing to According to long-tail theory， put forward the views of a specific online bookstore blog marketing practices， so as to online bookstores to find a theoretical basis for blog

关于中国品牌的论文摘要英文版

Research of China Metro’s Public Relationship Issues and Managing StrategiesAbstractPublic relationship has become a function of management of modern enterprises， ithas also become an important part of enterprise Public relationship together with funds， equipment， personnel are known as the four fundamental pillars of the modern It has been increasingly recognized that in order to coordinate modern organizations’ relationships， especially the relationship between the enterprise and the public， establish corporate image， expand enterprise influence， good public relationship is one of the key condition for enterprise’s survival and Public relationship activities should not limited to the direct sales and customer services， but also to establish a good relationship with customers and other target consumers through the broadcasting thus expands the enterprise operating The practice of enterprise marketing activities also prove that effective public relations activities can significantly increase cooperation’s profit margin while benefit the This report selected Chinese Metro’s external public relationship as the research The analyses are based on target audience， information， goals and strategies while under different The report summarized by structured interviews， and concludes that the main issue within China Metro’s public relationship is in the communication process， and recommendation and suggestion on those issues are provided combined with the actual situations and the relevant PR(public relation) This research can play a positive role of future Chinese Metro public relation strategy formulation and implementation， and can be assistance to select the appropriate strategy which will adapt to China's national conditions， thus enhance the brand reputation with minimum Keywords: Metro; public relationship; public relation strategy第一段照字面译的，后面两段口号太多，意译的多一点。

China's foreign trade enterprises to expand exports， need to implement the brand strategy and develop to develop their own brand-name products， and constantly enhance the vitality of enterprises， improving economic efficiency can really play a lead role in China's economic Today the competitiveness of enterprises is not only the quality， cost， competition for talent， but also well-known brand and its Who won the brand， who will be able to win the market; who wins the market， who will be able to The globalization of the economy led companies all around the world to create their own brands， China's accession to the WTO means that an era of brand Join the wto，China is faced with the financial， human resources， management and brand advantages of large trading blocs outside the strong powerful challenge: "To Dances with Wolves， you must first become a " To have a brand-name products of these enterprises to compete， they must create their own brand， brand strategy， efforts to make the brand as a foreign trade enterprises and the second start of the breakthrough and new export growth points， and do everything possible to build their own Only in this way， foreign trade enterprises in order to create new It is precisely because the brand important role in enterprise development， and thus as early as 1992， Comrade Deng Xiaoping once talked about when you visited the Zhuhai: "We should have self -Have high-quality products to create their own world famous， or should be "Therefore， enterprises should establish their own brand strategy， which is the enterprise in an invincible position in the market competition is all Keywords exports; brand strategy; plates; competition

China is the world's first "garment manufacturing power"， as the garment industry in Zhejiang Province， Ningbo leader， is one of the biggest garment industry Ningbo is "Hong band tailors" birthplace is an ancient maritime "Silk Road" from the main boat basin， one of the birthplaces of modern Thick clothing based on the traditional strengths of history and culture， contributed to the rise of Ningbo clothing industry， while promoting the development of a number of small But "Ningbo create" reputation at home and abroad， is not a brand but OEM (original equipment manufacture) Because it is original equipment manufacture， garment processing enterprises cost almost the most， but gets the benefits of almost This topics full analysis on Ningbo's clothing processing enterprise SWOT， looking for an opportunity to enable processing enterprises to extricate， upgrading of the industrial restructuring， conducive to the development of Ningbo's clothing market and international

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关于中英翻译的论文摘要

With the increasingly prominent energy issues， sustainable development has become a common problem of the new era of all mankind to Therefore， use appropriate evaluation methods and indicators to study solar factors influencing the heat transfer performance of heat exchanger， and summed up the improvement in practical engineering method， not only has important theoretical significance， and to make up for the future of the huge energy gap has great strategic In this paper， drawing on the basis of the existing empirical formula， for a given set heat exchanger model and comprehensive study of the various factors for solar set heat exchanger thermal efficiency of the set， and evaluation parameters of the collector are deduced， and calculation of effect factors for the trend of the impact parameter to evaluate the obtained the collector under different flow rate and different inlet and outlet temperature conditions of heat collecting The trend diagram of the evaluation parameters of the collector and the flow rate and the inlet and outlet temperature change trend is drawn， and the high efficiency operating parameters of the collector are obtained， which provides theoretical basis for improving the heat collection

Listed companies in China has become an important part of the national Because our country is in a market economy and improve the set up stage in the development of China's Listed Companies highlight the inevitable lot of questions， including low efficiency of corporate governance is an outstanding Set up and improve the corporate governance structure， a modern enterprise system in our country are really the key to set Impact on the efficiency of corporate governance are many factors， the author recognizes that debt financing of listed companies on corporate governance has a positive effect， and debt financing in our country at this stage of this corporate governance is in a weakened state effect， which enterprises realize the goal of maximizing value are Therefore， this paper， the financing structure of listed companies in China and corporate governance problems， will focus on theoretical analysis from the Debt Financing on the positive role of corporate governance to enhance the management of listed companies for the debt financing of rational knowledge， so that it attaches great importance Claims capital for improving the corporate governance During the study process， to make this article more convincing and credible point of view， this article will be introduced into the listed companies in China in recent years， the financing data to illustrate China's listed companies financing structure problems， and in-depth analysis of debt financing play the role of corporate governance Finally， this article will be listed companies to improve the situation of debt financing to strengthen the debt financing of corporate governance structures to effect countermeasures and suggestions for reference to the listed